Leap swiftly mobilized two dedicated teams for this project. One team operated on the ground, documenting flights, the types of aid sent, and the quantities in each shipment. Meanwhile, the second team worked from the office, utilizing the gathered data to create GIFs, videos, still visuals, and press releases. They ensured continuous live coverage across social media and news outlets, maximizing the campaign’s visibility and impact. This coordinated effort highlighted the UAE's aid initiatives, showcasing their commitment to supporting nations in need.

Leap’s efforts have maximized the outreach and impact of the account through targeted social media strategies. Effective content and the live coverage have boosted public engagement, and highlighted campaign success, reinforcing the agency's expertise in impactful humanitarian marketing