Payot, a French brand founded in 1920, blends luxury skincare with makeup to enhance natural beauty. Matriskin, also French, specializes in high-performance skincare, focusing on innovative solutions for flawless skin. Both brands combine elegance and effectiveness in their unique approaches
High competition, influencer management, adapting engagement strategies, and addressing bilingual audiences with content in both English and Arabic.
To tackle challenges for Payot and Matriskin, we crafted luxurious, visually appealing content and collaborated with influencers to enhance brand prestige and visibility. We drove sales through targeted promotions and streamlined e-commerce integration on social platforms. Engaging customers was achieved via interactive posts, personalized responses, and leveraging user-generated content. To address the bilingual audience, we developed content in both English and Arabic, ensuring inclusivity and broad reach. This approach helped overcome high competition, manage influencers effectively, and adapt strategies to engage diverse audiences while achieving goals of brand awareness, sales growth, and customer engagement
The strategies for Payot and Matriskin resulted in heightened brand awareness, increased sales, and stronger customer engagement. Luxurious content and influencer partnerships enhanced visibility, while bilingual posts broadened reach. Effective engagement tactics and targeted promotions successfully navigated competition and drove brand growth.