Why Is Web Design Important?
As you look into revamping your website, you may wonder about the importance of website design. How does it impact your audience and your business? Let’s look at six reasons why web design is essential.
1 – It sets the first impression.
When your audience visits your website, it gives them their first impression of your business. They will judge your business within seconds. In these first few seconds, you want to impact your audience positively. Web design is crucial because it influences how your audience perceives your brand. The impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor. A good web design helps you keep your leads on your page.
2 – It aids your search engine optimization (SEO) strategy.
Many web design elements and practices influence how you publish content on your website, affecting how search engine spiders crawl and index your website. If your on-page SEO fundamentals are not up to the mark, you’ll be fighting an uphill battle for visibility from the start.
Aside from how content is published on your website, certain web design elements can directly affect SEO in and of themselves. Web design can be challenging to understand if you’re not familiar with how it works; your code needs to be SEO-friendly. The best way to ensure proper web design practices (and subsequent search engine visibility) is to partner with a web design agency that knows what they’re doing.
3 – It sets the impression for customer service.
Your website is like a customer service representative. If your website is bright, modern, and inviting, your audience will feel more welcome on your page. You’ll give the impression that you are open and welcoming to new people who visit your website. On the other hand, an outdated and unappealing site makes your business appear cold and aloof. People don’t want to check out a company that doesn’t value them enough to make an excellent first impression.
Think of your web design as the digital face of your business. If someone walked into your physical location, wouldn’t you want a friendly face to greet them and make them feel welcome? An updated and modern web design is the equivalent of a familiar face greeting your new visitors.
4 – It builds trust with your audience.
People don’t trust poorly designed websites. If they see your poor design or the information looks outdated, they won’t trust your site. They may view your site as seedy or shady because you don’t have an updated web design. Think about a person looking to place a bulk order with a manufacturing company. They’re spending a tremendous amount of money, which means if your manufacturing website design doesn’t convey trust, they’ll find another business to fulfill their order.
On the other hand, a professional site signals trust with your audience. They will trust your business and feel comfortable checking it out further. It’s essential to build trust with your audience, so they remain on your site. When visitors stay on your site longer, you create more opportunities for your business to capture those leads.
5 – Your competitors are doing it.
If you need a reason why web design is essential, here’s a big one: Your competitors are already utilizing web design. If you want to remain in competition with them, you must use web design for your site. You want your website to stand out from the competition. If you have an old, outdated, and low-quality website, your competitor’s will outrank you. Their well-designed website will perform better than your website.
This means you’ll lose leads to your competitors. They’ll attract more leads to their page because their page is more appealing. Your website’s design is an opportunity for you to set your business apart from the competition. When you’re competing with other companies, you generally have the same services and similar pricing. You need that one thing that will make your business stand out from the rest. A well-designed website is an opportunity for your business to showcase its unique features. You can show your audience why they should choose your business over the competition.
6 – It creates consistency
When you’re trying to get new leads for your business, you want to build your brand. You want your audience to get familiar with your brand, so they choose you when they’re ready to convert. Online web designs are important because they help create consistency across your page. You need to have the same fonts, styles, and layouts across every page on your website. If you have a different design on every page, this will make your site look unprofessional. It also makes it more challenging to build brand recognition because your audience won’t know which colours to associate with your brand.
If your website is not consistent, people will bounce from yours to one that looks more professional. By building consistency, you keep leads on your page longer and get them familiar with your business. You’ll earn more leads and conversions down the line when you redesign your site for this crucial element.