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Leap blogs Comms blogs Predictive Modeling

A Beginner’s Guide: Predictive Modelling

To put it simply, predictive modelling is used to predict future events using historical data. Predictive modelling is useful because it gives accurate insight into any question and allows users to create forecasts. For businesses to maintain a competitive advantage, it is critical to have...

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Leap blogs Comms blogs Attention to Big Data Listening

Why Businesses Need to Pay Attention to Big Data

Let us begin with a short tale; we hear that Data Scientists tell stories through data. But have you ever imagined how they arrive at that? Data Science is a field that uses different processes and algorithms to extract valuable insights from tons of data. Companies...

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The Significance of Social Media Analytics

As social media platforms continue integrating further into our daily lives, and it is unusual to find an organization that does not reach customers and prospects through one of these social media platforms. For companies that want to reach their audience, social media platforms such...

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