In April 2020, the #UAECanDoThis campaign was been launched on Facebook and Instagram. The main aim of the campaign was to inspire and raise awareness about the fact that people are complying to the rules and regulations and finding useful activities to do. Community and influencer content were infused to support the campaign and create a positive conversation in the UAE.
The campaign was purely organic and engaged with members of multiple expat communities living in the UAE.
March 5, 2021
Branding, Digital, Social Media Marketing