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UAE Aid portfolio

UAE Aid – Emergency Covid-19 Response

From May to August 2020, we supported the Ministry of Foreign Affairs and UAE Aid in promoting the delivery of the UAE aid to numerous countries around the world. During these months, the team worked on highlighting the UAE’s commitment of providing humanitarian and emergency relief assistance through multiple platforms using visuals, videos, filters and unique campaigns to share the message to the global audience.

In total, we created more than 100 videos to showcase the country’s effort to an international audience, produced visuals and designed a unique identity for their Instagram platform. As a result, we sparked more than 19K unique conversations online, gained more than 152 Million total impressions, generated 2.9 Million total video views and 125K total engagements.


Digital, Social Media Marketing


March 5, 2021