SOn April 8th, Department of Health in Abu Dhabi with the launch of Stay Home, a home quarantine app. We supported the launch campaign with powerful visuals that emphasized the importance of home quarantine to contain the spread of coronavirus while educating the general public about the existence of the app.
Using conversation cards of Twitter, we engaged with the general public, influential individuals in the UAE and various news publications to create a positive buzz around the app and UAE’s efforts in general with a simple call to action – #StayHome.
TWithin 24 hours, the announcement of the campaign had an impact of 1.2K online conversations which include social media and online news that generated 1.13 Million impressions.
Abu Dhabi DoH
Agency, Digital, Social Media Marketing
March 5, 2021