What is the next generation after Gen Z? And why should brands start considering it?
We’ve all heard about Gen Z, the people born from 1997-2012. Particularly because they have not only been the upcoming generation but also because of their popularity on online social media platforms. But with time, come newer generations, and that is exactly what we are going to be talking about in this blog.
Those who are born within the period of early 2010s-2024 fall under the alpha generation and with more than 2.5 million babies being born every week, this generation will be the largest ever in number to exist by the time we will reach 2025.
But while all that is fine, what does it mean for the future of brands and companies? How should they capitalize on this opportunity presented by the emerging alpha generation?
Well, let us find out.
Understanding Generation Alpha
While some may consider Generation Alpha to be too young to have an impact, they already have an impact! They have grown up with technology and thus are not only active on social media channels, but they also have an influence on trends and with every passing second, they are growing older and becoming consumers of more products and services.
As they have grown up with technology, they are very picky about the visuals and the ease with which they can interact with your content.
Furthermore, Generation Alpha is environmentally and socially conscious, so you should make a conscious effort to make it evident that your brand’s core vision is to provide their regular products and services whilst strongly considering these concerns.
Brands should also start to heavily focus on influencer marketing because generation alpha is consuming a lot of content and has content creators or influencers they look up to. So, by incorporating famous personalities you can make your products/services more appealing.
And the last tip I would like to share is to be authentic, standing out is what I am saying. Consumers have access to a lot of information, so if you are providing a basic service that others are also providing, it is not going to be long before you start losing out to your competitors.
Finally, Gen Alpha is the next generation after Gen Z, and brands that want to stay relevant and appeal to the largest generation in history need to start considering their preferences and values now. As the world continues to change, brands that can adapt and connect with this new generation will be the ones that thrive in the future.
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