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Effective email marketinf

Effective Email Marketing: Dos & Dont’s!

Email marketing is an advertising strategy that has been around for decades but is considered to be outdated nowadays. However, this couldn’t be farther from the truth. Email marketing is alive and thriving!!! It remains a powerful tool for businesses to reach their target audience and is essential for an effective marketing strategy. In this article, we will discuss dos and dont’s to have an effective email marketing campaign.


Dos for an effective email marketing campaign?

  • Before you start working on your campaign, identify your target audience and tailor the content accordingly.
  • To gain and keep the attention of the audience, craft a clear subject line.
  • Ensure that you provide relevant and valuable information, the message should be concise & to the point.
  • Make sure you use a mobile-friendly format as most people check their emails on their phones.
  • Address the recipient by name and personalize your email content as per his/her preferences and interests.
  • Include a clear call-to-action that leads your subscribers to your website or product.
  • Test and analyze how different subject lines, content, and CTAs work with your audience, to determine the best course of action for you.


Don’ts for an effective email marketing campaign?

  • Do not use a misleading subject line to get attention, as it can make recipients lose interest and flag you as spam.
  • Send emails to your subscribers only, avoid sending unsolicited emails.
  • Avoid using all caps or excessive exclamation marks as this makes your email look spammy.
  • Sending too many emails can overwhelm your subscribers and lead to unsubscriptions.
  • Do not forget to proofread, since grammatical errors and spelling mistakes can make you look unprofessional.
  • Avoid impersonal emails as that leaves your audience feeling undervalued and unappreciated.
  • Do not rely solely on email marketing but include other channels as part of your campaign for high effectiveness.


In conclusion, email marketing is a valuable tool to reach and engage your audience if you keep in mind the above dos and don’ts of effective email marketing. By incorporating email marketing as part of a larger marketing strategy, businesses can maximize the impact of their campaigns and see the benefits of email marketing in driving their business growth. So, it’s clear that email marketing is indeed alive and well!

Need some help with your email marketing? Book a free 30-minute consultation with Leap’s team now!