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Instagram Reels vs TikTok

Instagram Reels vs TikTok

Earlier in March, Instagram Reels was (finally) rolled out to all users living in the Middle East. The update comes as TikTok's popularity continues to grow in the region. Reels closely mirrors TikTok apart from a few minor differences. Users familiar with making short-form content...

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Growing Your Brand Organically

With social media platforms opting for the "pay to play" approach and prioritizing advertising, organic reach is at an all-time low. As social media platforms continue to get monetized, it is getting increasingly difficult for brands to run expensive "always-on" advertising campaigns. To improve your organic...

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Are you ready to join the Club?

Are you ready to join the Club?

Even though Clubhouse went live in April 2020, the $1 billion valued app didn’t go viral until around six weeks ago! The invitation-only audio chat social network has gained popularity among iOS users (the app is currently only available to iOS users) as it promotes...

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Leap blogs Comms blogs Predictive Modeling

A Beginner’s Guide: Predictive Modelling

To put it simply, predictive modelling is used to predict future events using historical data. Predictive modelling is useful because it gives accurate insight into any question and allows users to create forecasts. For businesses to maintain a competitive advantage, it is critical to have...

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What Makes A Good Advertising Campaign?

"What makes a good campaign?" is a question that many advertisers and marketing specialists have asked themselves. While it's true that there does not exist one true best Ad campaign. There are millions of campaigns that have left their mark in the hearts of the...

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Leap blogs Advertisers Focus on LinkedIn

Why should advertisers focus on LinkedIn?

According to LinkedIn’s parent company Microsoft, “LinkedIn sessions grew 30% in the last three months of 2020, while the platform's total revenue increased 23% in the period.” As LinkedIn is a professional network, the members have two times the buying power compared to other platforms. Targeting...

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Leap blogs New Year New Trends

New Year, New Trends

2020 accelerated the implementation of all things digital when organizations slow-walked adopting digital platforms into their marketing strategies. Social media platforms skyrocketed with users exploring new platforms to share creative content, and many organizations opted to work remotely for the foreseeable future.  As we move forward...

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Leap blogs Comms blogs Attention to Big Data Listening

Why Businesses Need to Pay Attention to Big Data

Let us begin with a short tale; we hear that Data Scientists tell stories through data. But have you ever imagined how they arrive at that? Data Science is a field that uses different processes and algorithms to extract valuable insights from tons of data. Companies...

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