Earlier in March, Instagram Reels was (finally) rolled out to all users living in the Middle East. The update comes as TikTok's popularity continues to grow in the region. Reels closely mirrors TikTok apart from a few minor differences. Users familiar with making short-form content...
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With social media platforms opting for the "pay to play" approach and prioritizing advertising, organic reach is at an all-time low. As social media platforms continue to get monetized, it is getting increasingly difficult for brands to run expensive "always-on" advertising campaigns. To improve your organic...
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Even though Clubhouse went live in April 2020, the $1 billion valued app didn’t go viral until around six weeks ago! The invitation-only audio chat social network has gained popularity among iOS users (the app is currently only available to iOS users) as it promotes...
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To put it simply, predictive modelling is used to predict future events using historical data. Predictive modelling is useful because it gives accurate insight into any question and allows users to create forecasts. For businesses to maintain a competitive advantage, it is critical to have...
Continue Reading"What makes a good campaign?" is a question that many advertisers and marketing specialists have asked themselves. While it's true that there does not exist one true best Ad campaign. There are millions of campaigns that have left their mark in the hearts of the...
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According to LinkedIn’s parent company Microsoft, “LinkedIn sessions grew 30% in the last three months of 2020, while the platform's total revenue increased 23% in the period.” As LinkedIn is a professional network, the members have two times the buying power compared to other platforms. Targeting...
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2020 accelerated the implementation of all things digital when organizations slow-walked adopting digital platforms into their marketing strategies. Social media platforms skyrocketed with users exploring new platforms to share creative content, and many organizations opted to work remotely for the foreseeable future. As we move forward...
Continue ReadingInstagram, a photo and video sharing platform owned by Facebook, has been actively integrating e-commerce into the application, making it a prime marketplace for customers to quite literally do some “e-window-shopping”. The pandemic has proved the necessity of e-commerce and also showcased the possibilities of e-commerce....
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Online reputation has become increasingly important ever since brands entered the social media ecosystem. As new platforms emerge, it has become essential for brands to increase their visibility to reach their desired target audience groups. However, social media marketing and online reputation are not as black...
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Let us begin with a short tale; we hear that Data Scientists tell stories through data. But have you ever imagined how they arrive at that? Data Science is a field that uses different processes and algorithms to extract valuable insights from tons of data. Companies...
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