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Leap blogs Comms blogs Attention to Big Data Listening

Why Businesses Need to Pay Attention to Big Data

Let us begin with a short tale; we hear that Data Scientists tell stories through data. But have you ever imagined how they arrive at that? Data Science is a field that uses different processes and algorithms to extract valuable insights from tons of data. Companies...

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Leap blogs Comms blogs Rise of TikTok

The Rise of TikTok as a Global Sensation

Love it or hate it, TikTok has become one of the fastest-growing social media platforms during the pandemic and has dominated the social landscape in 2020. With TikTok’s monthly active users estimated at 800 million, it has managed to engage, uplift and win over the...

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Leap blogs Post COVID-19

Shift In The Advertising Landscape In The Post Covid-19 Era

The COVID-19 pandemic has continued to cause disruptions in the global economy, which has led to a considerable decrease in advertising spending. Before COVID 19 erupted, global advertising revenues were estimated to reach 7.1% by 2020. Since then, the digital advertising landscape has grown at double-digit...

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The Significance of Social Media Analytics

As social media platforms continue integrating further into our daily lives, and it is unusual to find an organization that does not reach customers and prospects through one of these social media platforms. For companies that want to reach their audience, social media platforms such...

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Leap blogs Comms blogs Too much surfing time

Are we spending way too much time surfing the internet?

In this day and age, social media has become the most potent "influencer". People nowadays live in a constant state of FOMO, wherein they do not stop relying on social media for information. Whether it's current news or the latest entertainment news; they mostly spend...

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Leap blogs Comms blogs Plunge to restart your career

Taking the Plunge to Restart your Career

Due to the current pandemic, I as many others lost my job. It was challenging and caught me off guard as it happened out of the blue. At that moment I felt like the sky was falling on my head. I spent the entire evening thinking...

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