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Why Is Web Design Important?

As you look into revamping your website, you may wonder about the importance of website design. How does it impact your audience and your business? Let’s look at six reasons why web design is essential.   1 -  It sets the first impression. When your audience visits your...

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Seven tips for better UI / UX design

User experience is a broad discipline, and anyone who practices UX design should have skills in many different fields. While it's impossible to summarize all the helpful information in one article, here are the seven essential rules every UX designer should follow to create excellent...

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Why Are Businesses Adopting AR and VR?

With the onset of the pandemic, businesses came to a standstill with lockdowns, WFH and other restrictions on travel and shopping. Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR) took over this phase by bringing employers, employees and clients/consumers virtually close through immersive...

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Instagram Reels vs TikTok

Instagram Reels vs TikTok

Earlier in March, Instagram Reels was (finally) rolled out to all users living in the Middle East. The update comes as TikTok's popularity continues to grow in the region. Reels closely mirrors TikTok apart from a few minor differences. Users familiar with making short-form content...

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Growing Your Brand Organically

With social media platforms opting for the "pay to play" approach and prioritizing advertising, organic reach is at an all-time low. As social media platforms continue to get monetized, it is getting increasingly difficult for brands to run expensive "always-on" advertising campaigns. To improve your organic...

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Are you ready to join the Club?

Are you ready to join the Club?

Even though Clubhouse went live in April 2020, the $1 billion valued app didn’t go viral until around six weeks ago! The invitation-only audio chat social network has gained popularity among iOS users (the app is currently only available to iOS users) as it promotes...

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Leap blogs Comms blogs Predictive Modeling

A Beginner’s Guide: Predictive Modelling

To put it simply, predictive modelling is used to predict future events using historical data. Predictive modelling is useful because it gives accurate insight into any question and allows users to create forecasts. For businesses to maintain a competitive advantage, it is critical to have...

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What Makes A Good Advertising Campaign?

"What makes a good campaign?" is a question that many advertisers and marketing specialists have asked themselves. While it's true that there does not exist one true best Ad campaign. There are millions of campaigns that have left their mark in the hearts of the...

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Leap blogs Advertisers Focus on LinkedIn

Why should advertisers focus on LinkedIn?

According to LinkedIn’s parent company Microsoft, “LinkedIn sessions grew 30% in the last three months of 2020, while the platform's total revenue increased 23% in the period.” As LinkedIn is a professional network, the members have two times the buying power compared to other platforms. Targeting...

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Leap blogs New Year New Trends

New Year, New Trends

2020 accelerated the implementation of all things digital when organizations slow-walked adopting digital platforms into their marketing strategies. Social media platforms skyrocketed with users exploring new platforms to share creative content, and many organizations opted to work remotely for the foreseeable future.  As we move forward...

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