5 Inspiring Ramadan Campaigns for 2023
The holy month of Ramadan is filled with the scent of delicious foods, the sound of prayer calls, and the joy of giving. It is that time of the year again when brands and businesses take center stage with their creative and captivating Ramadan campaigns. This year’s campaigns are inspiring and heartwarming, and leave us feeling fuzzy. So, get ready to explore these Ramadan campaigns with us!
1) McDonald’s UAE – Cards for Good
McDonald’s UAE has teamed up with Emirates Red Crescent to launch The Cards for Good. For just AED5, customers can purchase a deck of special playing cards at McDonald UAE, with all proceeds going to Emirates Red Crescent. The deck includes various challenges to bring out our inner child and encourage kindness and generosity during Ramadan. The Cards for Good supports a great cause while being a fun activity for families and friends
To know more or order yours, visit the link below:
2) PepsiCo Middle East – Filling Hearts, Outside the Box!
PepsiCo’s Ramadan campaign aims to spread love and hope by sharing boxes of food with the underprivileged in the region. Through this initiative, PepsiCo hopes to promote unity and kindness, encouraging us to stick by each other. Food boxes symbolize hope, love, and joy, bringing families closer during Ramadan. PepsiCo hopes to inspire others to make a positive impact in their communities by giving from the heart. They hope that the box brings love, joy, and happiness to the recipients and their loved ones. PepsiCo’s Ramadan campaign promotes giving, unity, and compassion for a better future.
To watch the campaign video, click on the link below:
PepsiCo MiddleEast Ramadan Campaign
3) Deliveroo – Full Life
Deliveroo’s Full Life Campaign, in collaboration with Red Crescent, aims to provide good food to underprivileged communities. They encourage their customers to round up their orders at check-out to support underprivileged communities. With one click, customers can donate from the Deliveroo app. Deliveroo’s Full Life Campaign, in partnership with Red Crescent, aims to provide food to communities in need. The initiative is part of Deliveroo’s contribution to the 1 billion meals initiative by H. H. Mohammed Bin Rashid Al Maktoum.
4) IKEA – Togetherness Assembled
Al-Futtaim IKEA has partnered with GREY Dubai, their creative and strategic agency, to launch a Ramadan campaign. The campaign aims to create memorable moments for families celebrating Ramadan while highlighting the functionality of their home furnishing range. The emotional and heart-warming film launched as part of the campaign displays the importance of family bonds and traditions during the holy month, seen through the eyes of a little boy named Sami. As he eagerly waits to break his fast, he helps his mother set up the Iftar table by gathering home furnishing accessories to add comfort to the family members. The film highlights the boy’s efforts to add a personal touch to where they sit and bring a smile to their faces.
To watch the campaign video, go to the link below:
5) Careem UAE – Eat a plate to fill a plate.
As part of its Ramadan campaign, Careem shared a heart-wrenching film; the process of making food with empty kitchen utensils such as a pan, oil bottle, and cutting board is shown, highlighting the reality of families who struggle to meet their basic food needs. Customers can participate by ordering from any of the restaurants listed under the “Eat a plate to fill a plate” menu category, and a meal will be delivered to someone in need. This is a remarkable effort to help those who are less fortunate and to spread the spirit of giving during the holy month of Ramadan. The initiative is in partnership with the “1 Billion Meals Endowment” under Mohammed bin Rashid Al Maktoum Global Initiatives.
To watch the campaign video, click on the link below:
Careem – Eat a plate to fill a plate