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Leap blogs Comms blogs Rise of TikTok

The Rise of TikTok as a Global Sensation

Love it or hate it, TikTok has become one of the fastest-growing social media platforms during the pandemic and has dominated the social landscape in 2020. With TikTok’s monthly active users estimated at 800 million, it has managed to engage, uplift and win over the...

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Leap blogs Post COVID-19

Shift In The Advertising Landscape In The Post Covid-19 Era

The COVID-19 pandemic has continued to cause disruptions in the global economy, which has led to a considerable decrease in advertising spending. Before COVID 19 erupted, global advertising revenues were estimated to reach 7.1% by 2020. Since then, the digital advertising landscape has grown at double-digit...

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